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Israel’s Newest Beach “Hotel”

by Shawn L Fitzpatrick / All Photos Courtesy of Guy Yechiely

Sleep on the Beach in a Lifeguard Tower Turned Cool Luxury Hotel.

If you are a beach-loving traveler, you have likely stayed in your fair share of oceanfront hotels (or at least spent plenty a daydream Google searching them). But unless you are a boater, a camper, or crafted your own floating capsule hotel (which is not highly recommended for safety reasons), Tel Aviv Israel’s pop-up suite inside a lifeguard tower is the closest room you will get to sleeping in the sand.

The Brown Hotel Group has taken over the colorful tower, located on Tel Aviv’s  Frishman Beach and turned it into a luxury pop-up hotel suite, complete with an elaborately decorated bedroom, a clawfoot bathtub, a lofted lounge and of course, sweeping views of the ocean.

There is no need to pack a red “Baywatch” style swimsuit because guests of the Lifeguard Tower Hotel are not responsible for the safety of Frishman Beach swimmers – in fact, they are not responsible for much at all, since a personal butler is included with their stay. They will also be served an Israeli breakfast daily and can dial up room service in the evenings.

The outdoor deck, utilized by lifeguards to keep a close eye on things, is now a great place to catch some shut-eye, instead, on a lounger decked out in tropical-print pillows. It is also a great vantage point for admiring the graffiti work by artist Edgar Rafael that adorns the outside of the tower/hotel.

More than 1,000 participants from around the world have competed to stay here, according to the Brown Hotel Group, by sharing photos of themselves decked out in beachwear with a sign reading #TakeMe2TelAviv. The tourism campaign then awarded 10 one-night stays to various winners.

As of April though – the suite went back to being a regular functioning lifeguard tower once again. But if you missed out, do not give up on your Pop-Up dreams just yet: A similar hotel is planned for Jerusalem’s Old City, though we don’t have updated details yet.

“Do not go where the path leads, travel instead where there is no path and leave a trail.”      @wbbrjp / Phone   213 387-4345 / 3407 W 6th Street, Los Angeles CA

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