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New Premium Snacks on JetBlue

JetBlue Airways’ premium flying experience is about to get sweeter.

The airline has partnered with the iconic Momofuku Milk Bar, a bakery based in New York City, to offer its Premium Mint Customers classic snacks and beverages. Travelers get a pre-arrival Milk Bar cookie in a custom gift box. They also get a Milk Bar green juice and on redeye flights, they get “bagel bombs” in Milk Bar-branded to-go bags, according to a press release.

Pastry chef and MasterChef judge Christina Tosi founded Milk Bar in 2008. She partnered with celebrity chef and restaurateur David Chang of the Momofuku restaurant group to develop both sweet and savory foods, including crack pie, cereal milk soft serve and compost cookies.

“I spend a lot of time on airplanes lately,” Tosi said in a statement. “My secret travel trick when traveling to our Milk Bar stores and kitchens in NYC, DC, Las Vegas, Los Angeles and beyond is to sneak a Milk Bar cookie on board to help me power through the flight. That’s why I was beyond pumped when JetBlue approached us with the opportunity to make their Mint experience a little sweeter.”

“Do not go where the path leads, travel instead where there is no path and leave a trail.”   @wbbrjp / Phone  213 387-4345 / 3407 W 6th Street, Los Angeles CA

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