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Singapore Airlines Develop Mobile App for Cabin Crews

Tata Consultancy Services (TCS) has jointly developed a mobile app for cabin crews in partnership with Singapore Airlines. “The tablet-based mobile app – CrewCollab – delivers personalised customer service to automate and streamline in-flight process for cabin crew,” the software major said in a statement on Wednesday.

As the launch customer for the app, Singapore Airlines cabin crew will use it onboard via tablets to draw customer service lists and flight information.

The cabin crew will be able to file digital voyage reports for each flight and enhance efficiency and effectiveness of follow-up items across its functional areas.

The crew can also use the app to access digital versions of documents, including safety manuals, service procedure manuals, catering information, crew memos or alerts and crew-to-crew handover notes.

“Digital forces like mobile, social and big data analytics are creating immense possibilities for businesses globally. Our mobile app harnesses these digital forces in the hands of an airline crew to deliver enriched customer experience,” TCS global head for travel transportation and hospitality unit S. Sukanya said.

Singapore Airlines cabin crew vice president Marvin Tan said the app was “vital to improve operations and enhance customer servicing”.

“We will further develop it in partnership with TCS to enable our crew offer a personalised customer experience and meet customers’ evolving travel needs,” he said.

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